VirusPositive Technologies - Brand Protection

  With digital transformation, successful marketing can keep a brand centered in everyone's minds. Thus, a brand is one of the most valuable assets of a company. From carrying a financial value to building recognition, a brand impacts the bottom line and, to some extent, makes the company inseparable. This intangible asset is made of different elements that help consumers identify a service or product and give them reasons to choose it over its competitors. A successful brand name creates a perception of the organization's service or product. A logo, design, ad message, and packaging are coordinated to convey brand messages to consumers. 'Branding' – this word might have come into existence ever since the 19 th century. But its concept remains the same even in today's digital world. What has become more important is protecting brands from malicious affiliates. To understand this more deeply, let's first understand a brief on brand infringement . Infring...

In the world of affiliate marketing, affiliates promote content on websites and generate leads or sales. The company intends to pay commissions for generating sales or leads on that website. In short, affiliate marketing offers a passive income stream for affiliates. But with nefarious actors disrupting the ecosystem and exploiting marketing efforts, companies may experience crucial consequences. Fraudsters employ fake methodologies to improve affiliate commissions. Such affiliate traps can impact a company’s reputation and even affect its customer experience. And one of the most common threats is cookie hijacking . In the current e-commerce space, around 31% of apps are vulnerable to this type of fraudulent attack. This post explains everything about cookie/session hijacking. A Brief on How Session Hijacking Works Cookie hijacking or session hijacking is a practice that malicious actors perform to access and steal personal data. At times, they also prevent the customers from a...