How the Brand Protection Solutions Secure your Brand's Reputation?
Brand protection refers to the act of securing your brand from threat actors. Threat actors infringe on your brand by using its Intellectual Property (IP). They violate your trademarks, copyrights and affiliate campaigns. Never before brands have been under so much pressure to protect themselves. Consumers are adapting themselves to digitalization and purchasing most things online. Companies are launching various types of affiliate marketing campaigns to promote their goods and services. The rise in the demand for e-commerce has given rise to cybercrimes. Malicious affiliates can tarnish the reputation of your brand in a negative manner. Over the past few years, affiliate marketing has become one of the mainstays of the e-commerce domain. Businesses use affiliates to market their products and improve sales apart from brand promotion with the help of varied promotional channels. Affiliate marketing is a performance-based model that your marketing team leverages to promote pro