What Are the Ways in Which Cookie Stuffing Affects Your Company's Credibility?
Affiliate marketing is a performance-based approach to digital marketing. Most organizations leverage the potential of affiliate marketing to drive demand. It assists your company’s marketing team to boost the visibility of your brand. Your marketing team relies on the affiliate’s website to display ad links for commission payment in return. Affiliate marketing is a win-win situation for both parties. In affiliate marketing, affiliates are generating passive income by displaying ads. Marketers can collect website visits and sales for their businesses. But since affiliate marketing involves external parties to drive website traffic, things can get complicated. Cookie stuffing is one such phenomenon where you misattribute sales. It is a type of affiliate fraud that decreases your marketing team’s budget. In affiliate marketing, integrating cookies into your users’ browsers can improve their experience. Cookies also play an integral role in offering you crucial metrics. The succe