How Does Ad Fraud Silently Destroy Your Company’s Marketing ROI?
Is affiliate marketing a reliable and secure option to boost your company’s bottom line? In today’s digital age, this question is difficult to answer. If you are investing in affiliate marketing to optimize your company’s visibility, you must stay prepared to tackle fraud. Affiliate fraud still exists today, much as it did in the yesteryears. But thanks to the advent of monitoring solutions, ad fraud is much easier to spot. Affiliate fraud is a menace in today’s context of digital advertising. It can silently destroy your organization’s hard-earned return on investment. As of 2023, the net value of the affiliate marketing industry is $17 billion . It is a multibillion-dollar industry that attracts nefarious affiliates to exploit your legitimate affiliate marketers. Preventing affiliate fraud and the associated losses starts with understanding. Overview of Affiliate Fraud Affiliate fraud occurs when the threat actors leverage unfair strategies to earn payouts from your compan