What Is the Purpose of Brand Infringement Protection Solutions?
With digital transformation, successful marketing can keep a brand centered in everyone's minds. Thus, a brand is one of the most valuable assets of a company. From carrying a financial value to building recognition, a brand impacts the bottom line and, to some extent, makes the company inseparable. This intangible asset is made of different elements that help consumers identify a service or product and give them reasons to choose it over its competitors. A successful brand name creates a perception of the organization's service or product. A logo, design, ad message, and packaging are coordinated to convey brand messages to consumers. 'Branding' – this word might have come into existence ever since the 19 th century. But its concept remains the same even in today's digital world. What has become more important is protecting brands from malicious affiliates. To understand this more deeply, let's first understand a brief on brand infringement . Infring