VirusPositive Technologies - Brand Protection

  Brand protection and safety are the integral components of your company’s defensive marketing strategy. Brand Infringement is a serious issue that can severely affect your brand’s reputation in the target market. Online marketing strategies like affiliate marketing are dynamic and offer fantastic reach. But when you fail to monitor your affiliate networks, threats from malicious actors can compromise your company’s reputation. Threat actors actively leverage brand infringement tactics to their advantage. Brand infringement is a severe issue in the world of affiliate marketing. In affiliate marketing, a large portion of your marketing activities relies on the brand’s reputation. The legitimate affiliates of your company rely on digital and social platforms to earn conversions. As the affiliate marketing model is lucrative, malicious affiliates often use it for accomplishing fraudulent objectives. Brand infringement is one of the most common tactics used by threat actors to mi