Understanding Click Fraud and Its Impact on Affiliate Marketing Industry
There's no dearth of hackers and scammers in a digital advertising world comprising a multi-billion-dollar market. The sheer size of this market tempts fraudsters into practicing nefarious activities to steal private information and money from advertisers. This is where the phenomenon of ad fraud comes into being. Thinking that ad fraud did not exist from the advent of digital marketing is a myth. Despite their existence, these frauds did not harass advertisers and publishers before. In recent years, advertising frauds are gaining traction as the RTB or real-time bidding model is extensively adopted. Amongst the most dangerous types of ad fraud, PPC (pay-per-click) or click fraud gets noticed as the most common obstruction to initiating a successful PPC campaign. Here in this post, you will learn how click fraud affects the 21 st -century affiliate marketing domain. Introducing the Concept of Affiliate Click Fraud: What’s it? Affiliate click fraud happens when a bad ac