VirusPositive Technologies - Brand Protection

  Typosquatting attacks have wrecked many businesses because of civilized technologies. Typosquatters have exploited the influence of technology to hurt businesses, tarnishing their name and jeopardizing service continuity. In this article, we'll look at typosquatting assaults and how they affect businesses. What are the Causes of Typosquatting attacks? 1.      Typo: It is known as a typographical error. It happens when you make an error and accidentally press the wrong words on the keyboard. When typing a text, autocorrect is supposed to catch and fix the incorrect words. People make mistakes when typing quickly and accidentally clicking on a fake website. 2.      Misspelling: Refers to an intentional acknowledgment of a brand name using a few words in it. Sometimes we forget how to write a brand name properly; however, many companies buy a misspelled brand name just to shift people to their website. 3.     ...

  There's no dearth of hackers and scammers in a digital advertising world comprising a multi-billion-dollar market. The sheer size of this market tempts fraudsters into practicing nefarious activities to steal private information and money from advertisers. This is where the phenomenon of ad fraud comes into being. Thinking that ad fraud did not exist from the advent of digital marketing is a myth. Despite their existence, these frauds did not harass advertisers and publishers before. In recent years, advertising frauds are gaining traction as the RTB or real-time bidding model is extensively adopted. Amongst the most dangerous types of ad fraud, PPC (pay-per-click) or click fraud gets noticed as the most common obstruction to initiating a successful PPC campaign. Here in this post, you will learn how click fraud affects the 21 st -century affiliate marketing domain. Introducing the Concept of Affiliate Click Fraud: What’s it? Affiliate click fraud happens when a bad ac...

The need for an affiliate program for a business depends on the size and growth. Also, it helps handle multiple business programs together. So, choosing the best affiliate tracking software can help you decide how to invest in affiliate programs. Try to choose one that helps you understand the company requirements. Understand the Needs of the Company Before you invest in a solution, it is important to find its expectations to help you tackle situations better. Try to identify the needs and how a company can benefit from communicating with affiliates. It should help track the progress of marketing and the use of the website. If the goal is to boost the sales funnel, the affiliate system can help track the effective affiliate links that help verify the effectiveness of the leads. If the software can meet the goals, you can start to look for other aspects of software from which the business can benefit further. This is how you can boost the overall user experience on the website....