VirusPositive Technologies - Brand Protection

  Whether a developing company or a marketer, affiliate marketing holds paramount importance. Brands need to run affiliate programs to promote products and services. Without them, establishments cannot generate rewarding revenue. But no establishment can neglect the catastrophic impact of affiliate fraud. Thus, implementing affiliate management services is every marketing team's practical decision. So, what is an affiliate monitoring service, and how can it benefit an enterprise? Welcome to this post that narrates everything about affiliate management and monitoring services. To gain an insightful understanding, consider reading the given narration. An Introduction to Affiliate Monitoring and Management Solutions Ever assumed what affiliate monitoring is and how can it serve a company? Monitoring allows affiliates and brands to gain insight into online activities that generate the highest volume of clicks, conversions, and visitors. It also offers an in-depth view of wh...

  Affiliate marketing is a powerful tool for driving organic traffic and revenues for modern-day companies. But unscrupulous affiliates may leverage affiliate marketing to create frauds. Affiliate marketing fraud can come in various forms. As a performance-based approach, affiliate marketing is gaining steady prominence among significant companies. It assists marketing teams in boosting growth by using the affiliate’s website to display advertisement links for commission payments. Considering the rising instances of affiliate fraud, companies are deploying eCommerce fraud prevention tools to minimize risks. A majority of affiliate marketing tracking platforms monitor cookies to avoid affiliate fraud. Here are some essential aspects of cookies and how malicious affiliates use them to create hoaxes.  Cookies are an Integral Component of Affiliate Marketing Marketing teams need to attribute sales to an individual clicking on affiliate ads. One of the simplest ways to ...